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September 9, 2016 by Phone and You with 0 comments

Price Comparison Shopping In UK

E-commerce Trend In UK

E-commerce is the fastest growing retail market in Europe. The United Kingdom had one of the largest e-commerce market in Europe and accounted roughly 32 percent of European e-commerce sales. UK governmental figures placed the value of UK e-commerce sales at 492 billion British pounds in 2012. Hence, E-commerce accounted for an 18.2 percent share of total business turnover in the United Kingdom in 2012.


Statistic: E-commerce sales in the United Kingdom (UK) from 2008 to 2014 (in billion GBP) | Statista
Find more statistics at Statista




Statistic: B2C e-commerce sales in the United Kingdom (UK) from 2012 to 2017 (in billion GBP) | Statista
Find more statistics at Statista

The Next Level

The next level of online shopping came as Price Comparison Shopping. In this vast E-commerce world, there are plenty of options available for each product with a difference in price for the same product. To take benefit out of the competition between different online retailers people start comparing the prices for the product they wants to buy online. There is a huge contribution of price comparison shopping in the evolution of current E-commerce industry. Now people shop and compare prices from different retailers right from there living room, they need not to go store by store to check difference in prices to get the best deal.

Some Examples of Price Comparison Websites in UK


Initially it was not that convenient for a basic user to go to every single website for the purpose of comparison. To fulfill this important need of online shopping, Price Comparison Shopping Websites has been made.  There are over 70% of internet users have used Price Comparison Shopping Website in UK. The largest four aggregators generated approximately £800m ($1.2bn) in revenue during 2013, with average annual profit of the group increasing by 14% that year.

UK and Europe E-commerce Statistics

  1. 27% of UK online sales via a tablet in 2014 (source: Factbrowser)
  2. Ecommerce sales in Europe expected to grow to US$216 billion in 2014, an increase of 18% (source: RetailMeNot)
  3. 33% of UK online sales occur after 6pm (source: IMRG)
  4. Online sales already account for 13% of the total UK economy, and its expected to increase to 15% by 2017 (source: emarketer)   


According to a recent survey it is found that 51% of the UK E-commerce users are from mobile platform. 

IMRG and Capgemini released figures on the online retail sales in the United Kingdom during the last quarter of 2015. It found out that the desktop and laptop accounted for 49 percent of total ecommerce sales, while the tablet was used in 33 percent of cases. The smartphone accounted for 18 percent.

51% of ecommerce in the UK happened via mobile

Source: ecommercenews


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